Dissemination Planning Guide

Introduction and Background

This guide was developed in late 2022 to support the IFAD-funded Program for Rural Irrigation Development (PRIDE) in Malawi. PRIDE developed a digital platform to connect farmers and private sector partners in a digital marketplace; and this guide was intended to support the platform launch. In developing this guide, the IFAD-DAS team conducted an assessment of 240 private and public sector stakeholders, which included focus groups with 113 farmers.

This dissemination planning guide focuses on key messaging for all stakeholders and ways to inform potential users about the product and its benefits. The guide identified the following key messages that should be considered when launching digital agriculture tools;

• The digital tools are Trustworthy and reliable
• The digital tools provide Timely information
• The digital tool is useful to the farmers and stakeholders
• The digital tool is simple to use by farmers and stakeholders

To read more about the Malawi case, please click on the download button below.